Public First

United Kingdom

Public First is a public policy consultancy who offer solutions to complex policy problems faced by clients. We are a boutique, high end organisation that works in a few distinct areas of specialism and offers unparalleled expertise within these areas.

Across our business, we focus on a few main areas of work, each headed up by a highly experienced Head of Practice:

  • Education
  • Technology
  • Energy and Environment, and Net Zero
  • Infrastructure / Urban Planning / Levelling up
  • Corporate Reputation and human capital
  • Third sector

Within each area of work, and more generally, we offer a range of services. We are, in effect, part think tank, part strategic advisory consultancy, part polling company, and part communications and public affairs agency:

  • Policy and research – we offer services including research and analysis, economic modelling, writing of publications, thought leadership, and strategic counsel on public policy and public affairs issues.
  • Opinion research – we offer accredited British Polling Council quantitative research including opinion polls, and a wide range of Market Research Society qualitative opinion research methods including focus groups and cognitive interviews.
  • Communications and campaigns – we offer a full service of campaign work including grass roots campaigning execution for clients, as well as more traditional media and communications support including press releases, op-ed drafting and placement, select committee training and media training, and event / launch management.


Our team comes from the most senior levels of government, the civil service, political campaigns, think thanks, opinion research and the media. We are united by a belief in the power of understanding, shaping and using public opinion to influence public policy.

There are twenty seven of us at present, although we are looking to grow reasonably swiftly as we come positively out of Covid, with a strong order book, so it is likely that we will be making more hires over the next few months.

Put simply, we put intellectual energy behind solving some of the trickiest economic and social problems in the UK today.

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Key staff:

Our People

Key facts:

Our Approach

We help organisations understand and influence public opinion through research and targeted communications campaigns. And we help businesses craft policy ideas that Governments can realistically apply to difficult issues.